2014 APCESP

Asia-Pacific Conference on Engineering & Natural Sciences

January 8-10, 2015 at Courtyard by Marriott Seoul Times Square







File 201501 Seoul Conference Program

Keynote Speaker


2015 keynote


Drew Hwang, Ph.D.


Byung June Chun, Ph.D.
Chung-ang University


Topic: Culture of Entrepreneurship: The case of Hyundai Motor India
Abstract: Hyundai Motor has achieved great success in global emerging markets that includes Indian market. As a typical emerging market, India has poor infrastructure for automobile industry, great uncertainty and institutional voids. Expatriate managers of Hyundai Motor Group in India showed astonishing entrepreneurship and overcame barriers of Indian market. Not like other expatriate managers in India, who just complain the poor infrastructure and passively conform to the local regulations, HMI people creatively solved difficulties that threaten their survival and proactively built their own value chain there. The success of HMI is originated by the Hyundai’s organizational culture that emphasizes on entrepreneurship and problem solving with creativity. Hyundai’s entrepreneurial culture is deeply rooted by its founder Chung Joo Young who built his own conglomerate from bare hands. Hyundai’s entrepreneurial culture will be analyzed and implication of the success of Hyundai Motor India for new emerging market in Asia will be also addressed.
Introducation to Drew Hwang, Ph.D.

Byung June Chun is professor of management at Chung-ang University. He received his Ph.D. in management at the University of Oregon. Currently he is working on the project of identifying the success factors of Korean companies in global market. He teaches organizational behavior, human resource management, organization theory and leadership at  Ching-ang University. He wrote three books with his colleagues, ‘Management”, “The History of Performance Appraisal Systems of Korean Firms” and “Strategy of Creating Shared Value”. He has been the program chair and vice president of Korean Academic Society of Business Administration since 2012, which is the biggest academic association of professors and practitioners in business administration field in Korea. His research area includes leadership, motivation and cross cultural issues of organizational behavior.

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Online Submission

Important Dates

Submission Deadline

November 28, 2019

Notification of Acceptance
From December 18, 2019
Registration & Payment Deadline
January 17, 2020
Conference Date
March 17-19, 2020

Contact & Inquiry

APCESP Secretariat
Email: apcesp@apcesp.org

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